When making decisions, mapagers often have to decide between doing what is beneficial for themselves $($and possibly the firm$)$ in the short run and doing what is right and beneficial for the firm and for society in the long run. To address this conflict, a firm $$ must align the short$-$term goals of each employee with the long$-$term, overriding goals of the firm.

must state its long$-$term goals in general terms, so as to not interfere with managers' short$-$term goals.

should adhere rigidly to legal standards in its industry.

must always put society's needs ahead of the firm's needs.

must evaluate its quarterly profit statement from an ethics standpoint.