Question: When Mark could not find his favorite candy bar, Pearson Salted Nut Roll, at his neighborhood supermarket, he drove across town to find it at

When Mark could not find his favorite candy bar, Pearson Salted Nut Roll, at his neighborhood supermarket, he drove across town to find it at another store. Mark was showing what level of brand familiarity?
a. rejection
b. insistence
c. evaluation
d. recognition
e. preference
When Mark could not find his favorite candy bar, Pearson Salted

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