Question: When marketers at ABC Inc. selected the Millennials, a demographic group that includes many college students as an untapped group of potential customers for their

When marketers at ABC Inc. selected the Millennials, a demographic group that includes many college students as an untapped group of potential customers for their new line of products, they were engaging in
segmenting
market diversification
targeting
product positioning
When marketers at ABC Inc. selected the Millennials, a demographic group

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