When marketers develop a product that satisfies the needs and wants of a customer through an exchange relationship, they have created for that customer.

value

profit potential

opportunities

variety

A local family is advertising a $5$ k run to raise awareness for diabetes since one of their children was just diagnosed with the condition. decides to pay the fee to participate in the event. Afterward, she is pleased that she participated and feels good about helping out the family. Would this be considered a marketing exchange?

Yes, because the family had to pay for advertising and therefore was engaged in marketing.

No$,$ because Felicia did not receive anything for participating in the event.

No$,$ because Felicia's consumer needs were not met.

No$,$ because the event involved a service instead of a good.

Yes, because participating in the run was exchanged for Felicia's feeling of satisfaction for helping the family.