Question: When marketers look at the segment size, expected growth, and sales and profit potential, they are in which step of the market segmentation process? Design,
When marketers look at the segment size, expected growth, and sales and profit potential, they are in which step of the market segmentation process?
Design, implement, and maintain appropriate marketing mixes
Profile finnd analyze segments
Choose a basis or bases for segmenting the market
Select markets
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