Question: When marketers strive to develop an image in buyers' minds of their product relative to the image buyers have of competing products, they are essentially

When marketers strive to develop an image in buyers' minds of their product relative to the image buyers have of competing products, they are essentially trying to do what?

Increase their market share

Position their product

Compete head

-

on with other firms

Develop a promotional campaign

Improve their firm's public relations

When marketers strive to develop an image in buyers' minds of

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