Question: When marketers use their audiences' help to create new marketing initiatives and improve existing ones, this is referred to as: When marketers use their audiences'

When marketers use their audiences' help to create new marketing initiatives and improve existing ones, this is referred to as:
When marketers use their audiences' help to create new marketing initiatives and improve existing ones, this is referred to as:
Communicating
Crowdsourcing
Outsourcing
Brainstorming

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