Question: When marketing a product that has been improved either functionally or cosmetically, what is the best way about advertising the changes that have been made

When marketing a product that has been improved either functionally or cosmetically, what is the best way about advertising the changes that have been made to the product and why?

There are many things such as new packaging, repositioning or relocation, and or actual paid advertisements etc. that can help make your target audience aware of the changes but what do you think would work best and why?

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