When markup is based on cost:

Markup is the rate

cost is equal to selling price

Cost is 100%

Cost is the portion

Which metric can be used is to evaluate whether or not your marketing campaign efforts are actually helping the company improve its bottom line.?

Customer churn rate

Return on Investment

Sales qualified leads

Marketing Qualified Leads (MQL)

Apex Appliance Company sells 20 units of product Q for $100 each and 10 units for $80 each. What is the markdown percentage for product Q?

10%

20%

40%

50%

Product C has a cost of $60 and a usual markup percentage of 25 percent on selling price. Based on your calculation of the price of this item, which of the following statements is false?

The marketing manager can use this pricing information to analyze the profitability of Product C and compare it to other products in the company's portfolio.

This pricing strategy allows the company to make a 25% profit margin on the sale of Product C while still maintaining a competitive price for the market.

The markup percentage of 25% on the selling price means that the profit margin on this product is 25% of the selling price.

The pricing decision should not consider factors such as market demand, competition, and the company's overall pricing strategy to ensure the competitiveness and profitability of Product C.

From what sources will the marketing manager determine the significance of the inventory turnover rate?

Competitor Analysis

Sales Data

Customer Feedback

Industry standards

All of the above

What is the inventory turnover rate for Tea Company?

3

4

5

6

Use the following information to answer Question 8, 9, 10, & 11

1. Tea Company

Fiscal Year Ended June 30, 2018
Net sales	$500,000
Cost of goods sold	300,000
Net income	50,000
Average inventory at cost	100,000
Total assets (total investment)	200,000

How does Customer Lifetime Value ( CLV) impact the design of customer loyalty programs?

It doesn't; while CLV is a marketing metric, it is used more to determine an advertising budget.

It doesn't; one is financial and one is marketing.

Because CLV can be an important metric and any customer loyalty program will automatically increase CLV

Because CLV provides the monetary 'value' of a customer, managers designing a loyalty program can use it as the return on their investment, and better design a program.