Question: when mars candy compay took over Raider candy products and used the theme line now Raider becomes twix, for it is Twix everywhere in the

when mars candy compay took over Raider candy products and used the theme line "now Raider becomes twix, for it is Twix everywhere in the world". The company used

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strategy for changing brand names

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summery axing

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pyramid focusing

parallel dimension

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