When Mathilda first walked into the glass$-$enclosed lobby of Data Mining Solutions' headquarters, she observed an enormous three$-$dimensional recreation of the company's logo$-$a bright red question mark$-$hanging from the ceiling. As she was taken on a tour of the building, the same red question mark appeared painted along the hallways, in d tals placed on all street$-$facing windows, and as a screen saver on the company computers. Such corporate branding is an example of which type of observable artifact? stories language rituals symbols physical structures