Question: When might a firm decide not to select a target market segment? Whenever the market is heterogenous in nature If there is no way for

When might a firm decide not to select a target market segment?
Whenever the market is heterogenous in nature
If there is no way for the firm to develop sales forecasts
When it is using an undifferentiated targeting strategy
If the market potential is lower than the company sales potential
When might a firm decide not to select a target market

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