When might it be a good idea to adopt linear attribution? if you're using lots of smaller channels if you're using 1-2 dominant channels if you're looking for the default option Question 5 0.5pts You work for a company that has a long purchase cycle. What would be the best attribution model to use? Linear Attribution Time Decay Attribution First Click Attribution Last Click Attribution Question 6 0.5 pts You only want to credit channels that introduce you to new users, or that drive the last click before purchasing. What weighting would make sense? 40% to position 1,10% to middle positions, 40% to last position 50% to position 1,50% to position 2 75% to position 1,25% to last position 50% to position 1,50% to last position