Question: When Patel's Advertising Co . decided to upgrade its computer network, many people were involved in the decision. In B 2 B buying systems, decisions
When Patel's Advertising Co decided to upgrade its computer network, many people were involved in the decision. In BB buying systems, decisions are often made
by a single expert.
by a committee after considerable deliberation.
at auction sites.
through community debating organizations.
quickly.
buying centers use one person to make a decision but solicit input from others before doing so
Democratic
Derived demand
Autocratic
Consensus
Consultative
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