1. When PepsiCo decides to launch new soft drinks such as Pepsi Limon (Lime) and Pepsi Zero this is an example of

   	A.	line extension
   	B.	licensed brand
   	C.	copy cat brand
   	D.	premium brand
   	E.	brand extension

2. Wegman's (a major grocery chain) wants to introduce its own brand of products that are similar in content and packaging to a national brand, but at a lower cost. What kind of brand would Wegman's be introducing?

   	A.	private-label brand
   	B.	national brand
   	C.	manufacturers brand
   	D.	premium brand
   	E.	counterfeit brand

3. __________ is the term used to describe the situation when retailers use some combination of stores, catalogs, and the Internet to sell merchandise in a seamless way

   	A.	vertical channel integration
   	B.	horizontal channel integration
   	C.	omni-channel retailing
   	D.	cross-channel leverage
   	E.	opportunistic retailing

4. In a(n) _______ pricing strategy retail stores rely on promotional sales and price cuts during certain weeks to keep prices low; and in other weeks keep prices high

   	A.	price penetration
   	B.	bait-and-switch
   	C.	uniform delivered
   	D.	high/low
   	E.	EDLP