Question: When P&G intends to add new size, smell, or additives to Ariel detergent and brands them with the same brand name Ariel what is the

  1. When P&G intends to add new size, smell, or additives to Ariel detergent and brands them with the same brand name Ariel what is the branding strategy used by P&G and Why? What are advantages and disadvantages of this strategy?

Then,

B. When P&G added a new detergent with another name (Tide) what is the branding strategy used by P&G why? What are advantages of this strategy?

its a marketing subjct

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