When predicting or explaining the rate of acceptance and diffusion of a new product, the degree to which it can be sampled on a limited basis is its compatibility trialability observability complexity The purpose of market segmentation is to change consumer attitudes and beliefs toward a product divide a market into submarkets of equal size and equal number of customers eliminate the need for developing marketing objectives divide the market into segments in order to understand the consumers better and tailor specific products and offers to the. Which of the following is true of unsought products Consumers want them available conveniently they are the same as shopping products for most consumers consumers normally don t think about buying them they are mostly aimed at teenagers A product information source that originates with marketers promoting the product is referred to as a(n) manipulative information source internal information source secondary information source marketing-controlled information source Kroger stores in South Texas carry a complete selection of canned Hispanic foods, freshly made tortillas, and Mexican soft drinks, whereas stores in the MidWest don't. This is evidence that Kroger's merchandise is based on. benefit segmentation demographic segmentation age segmentation psychographic segmentation