Question: When pricing existing products, the marketer must make three basic sets of decisions: the basis for setting the price, if the prices will change very

When pricing existing products, the marketer must make three basic sets of decisions: the basis for setting the price, if the prices will change very much, and

how it relates to other products the company sells.

what the competition is doing.

how similar products in target retailers are priced.

how difficult or easy it will be to promote the price.

When pricing existing products, the marketer must make three basic sets

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