When querying its marketing information system (MIS), one convenience store discovered that when consumers bought a sandwich, many also purchased toothpaste. This information was obtained from checkout scanner data from its stores nationwide. This convenience store used __________ to extract this information from its MIS to find a statistical link between the two product categories.

Multiple Choice

• linear trend extrapolation

• heuristic modeling

• data mining

• descriptive research

• RFID data