Question: When RCA records wanted to create a buzz around then new-on-the-scene pop singer Christina Aguilera, it hired a team of young people to swarm the
When RCA records wanted to create a buzz around then new-on-the-scene pop singer Christina Aguilera, it hired a team of young people to swarm the Web and chat about her on popular teen Web sites. Posing as fans, they posted entries raving about her new material. Just before one of her CDs debuted, RCA also hired a direct-marketing company to e-mail electronic postcards filled with song snippets and biographical information to 50,000 Web addresses. The CD quickly went to number one on the charts. Should this be considered unethical?
| A. | This is both illegal and unethical. | |
| B. | Illegal or unethicalwho cares... money is money and the record labels need to make money on new acts fast as they can. | |
| C. | It is unethical but understandable given the fierce competitiveness of the popular music industry. | |
| D. | This is illegal but not unethical. | |
| E. | This is not illegal and not unethical but could call into question the true popularity of Christina Aguilera and hurt her reputation, and is therefore risky. |
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