When rumours began that Bertelsmann, the German$-$based global media giant, had been anti$-$Semitic during World War II$,$ the company issued a press release stating that the company's president during the war was not anti$-$Semitic. He simply believed in publishing books that had the widest possible audience. Which company plan would this type of press release be part of$?$

a$.$ crisis management

b$.$ subliminal perception

c$.$ advertising management

d$.$ stimulus$-$response