When selecting a social media platform, marketers should consider the characteristics of the target audience, including: are they consumers or professionals? $($Facebook or LinkedIn$)$ Where do they hang out? Is my product visual? $($Instagram$,$ Pinterest, YouTube$)$ Are my consumers content$-$oriented? Are sharing and posting important? $($Facebook$,$ etc.$)$ Do they blog? $($LinkedIn or Google$+)$ Do they like to collaborate? $($Wikis$)$ Are product demos needed? $($YouTube$)$The marketer must also consider the capabilities of the network to create groups, communities, lists, etc. Remember that people participate to connect with friends, not to search new products. For firms worried that participating in social networks may invite negative comments, it will be easier to respond to such comments if they are all on the firms social network profile.For this weeks discussion, select a product and make recommendations on which social media platforms you think they should leverage and why.