Question: When self-serve checkouts first came out, they provided a significant competitive advantage because they helped stores differentiate themselves from others. Today, many stores provide this

When self-serve checkouts first came out, they provided a significant competitive advantage because they helped stores differentiate themselves from others. Today, many stores provide this checkout method as an option so it is almost considered to be a standard service. How could you re-engineer a self-service checkout system now in order to gain competitive advantage today? (Long Answer)

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