Question: When sending a message, why do communicators need to understand both themselves and their audience? So the message reflects well on the communicator and addresses

When sending a message, why do communicators need to understand both themselves and their audience?
So the message reflects well on the communicator and addresses the needs of the audience
So the message will not be filtered by the audience
So the message can be sent and received quickly
So the message will not require a response from the audience

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