When sending out a press release it is appropriate to send a mass email addressed to whom it may concern True False A news lede (lead) should include all elements indicated in the headline and subheadline the "who, what, where, when, and how" elements a well-written quote from story participants extensive details about the story participants Websites are considered media and are the new Earned media : social media Earned media : Business cards Owned media : Business cards Owned media : Social media Why is it important for public relations professionals to read and understand the news? (pick all that apply) It helps them build their own news writing skills. It informs them of what journalists write, comment, and blog about. It allows them to understand what is going on in the external environment It stops crises from happening Social media Has given everyone a voice Has ruined everything Is not useful for public relations Only works for non-profit organizations