When setting pricing objectives, it is important for the firm to have a clear understanding of its marketing objectives because

Multiple Choice

pricing objectives should be an extension of the firm's marketing objectives.

marketing objectives are the main driver behind a firm's success.

pricing objectives need to be distinct from the firm's marketing objectives.

marketing objectives, unlike pricing objectives, need not reflect the market realities the firm faces.

pricing objectives, unlike marketing objectives, need not describe what a firm hopes to achieve through pricing.