Question: When several Samsung Galaxy Note 7 Smartphone spontaneously exploded last August, the South Korean company assigned hundreds of employees to test the device and diagnose
When several Samsung Galaxy Note Smartphone spontaneously exploded last August, the South Korean company
assigned hundreds of employees to test the device and diagnose the issue as quickly as possible. None were able to
get a phone to explode. Samsung's engineers, on a tight deadline, initially concluded that the defect was caused by
faulty batteries from one of the company's suppliers. Samsung, which announced a recall of the Note devices in
September, decided to continue shipping new Galaxy Note s containing batteries from a different supplier.
The solution failed. Shortly after Samsung began delivering replacement devices to customers, reports surfaced that
some of those were blowing up too. Company engineers went back to the drawing board again to figure out the
problem, according to a person briefed on the test process who spoke on the condition of anonymity because the
internal workings were confidential.
Samsung has received at least reports of Note batteries overheating in the United States, with reports of burns
and reports of property damage, according to information posted by the US Consumer Product Safety
Commission. The agency is now working on a potential recall of the replacement Note s
On Tuesday, even before Samsung had announced it was ceasing production of the Galaxy Note its South Korea
traded shares fell more than per cent, its biggest daily drop since knocking $US billion off the company's
market value. Strategy Analytics, a research firm, had earlier estimated that Samsung could lose more than $US
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billion because of the phone's troubles. Samsung's Smartphone business also helps its other divisions by buying their
computer chips and panel screens.
More worrisome is how people may lose trust in the Samsung brand. An editorial in South Korea's largest newspaper,
the Chosun Ilbo, said: "You cannot really calculate the loss of consumer trust in money." It said that Samsung must
realize that it "didn't take many years for Nokia to tumble from its po
A case study analysis requires you to investigate a business problem, examine the alternative solutions,
and propose the most effective solution or extract a key learning, using the supporting evidence presented
in the case.
Before you begin writing, follow these guidelines to help you prepare and understand the case better:
Read the case well and take notes, or highlights to relevant facts and try to underline key issues
Define the central issues in the case Problem Statement
You may refer here to the respective question it may be of help
Often it makes sense to Organize the problem statement in a hierarchical way:
Identify the single most OverRiding Issues
Then spot any additional subissues, subsidiary to the main overriding one
When dealing with them deal with the most important first
Identify Possible RootCauses for the information provided
You need to figure out and define the Firm's strategic goals and objectives
Now you may be able to identify key external & internal constraints
Try to list all Possible Relevant Alternatives that apply within the constraints
Select the Best relevant alternative and state why it is the Best
Sketch an implementation plan Action Steps for this Best Alternative
Once you have drafted all necessary information, and requirements a structured report of your analysis
should include the following general sections, but these may differ depending on your assignment directions
or your specific case study:
Case Debriefing:
Set the scene: background information, relevant facts, and the most important issues.
Demonstrate that you have researched the problems in the case study.
Evaluate these pieces by discussing what is working and what is not working.
State why these parts of the case study are or are not working well.
Problem Statement:
Outline the various pieces of the case study that you are focusing on
Identify Alternatives:
Provide specific and realistic solutions or changes needed.
Explain why this solution was chosen.
Support this solution with solid evidence, such as: Key concepts from course text readings, discussions,
lectures or even outside research
Recommend Best Alternative and Justify your recommendation
Implementation Recommended Alternative How to do it
Determine and discuss specific strategies for accomplishing the proposed solution.
Recommend action steps needed to assure and consider key issues for implementation.
What should be done and who should do it
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