Question: When State Farm uses consumer research to create a mental map of consumers that indicates consumers perceive State Farm as conservative, safe, responsive, and convenient,

When State Farm uses consumer research to create a mental map of consumers that indicates consumers perceive State Farm as conservative, safe, responsive, and convenient, it is interested in

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core values

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brand associations

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multitasking

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short

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term memory

.

subliminal perceptions

When State Farm uses consumer research to create a mental map

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