Question: When Taco Bell comes up with a new drink or sandwich for its restaurants, it often markets it in a dozen or so of its

When Taco Bell comes up with a new drink or sandwich for its restaurants, it often markets it in a dozen or so of its outlets first. When the company does this, it is engaged in

Multiple Choice

product development.

test marketing.

product launch.

concept testing.

pretesting.

8

20

Nextsy

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When Taco Bell comes up with a new drink or sandwich

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