Question: When testing the best color for a new detergent, SoapSuds Inc. set up a test market that uses a virtual shopping experience to give customers

When testing the best color for a new detergent, SoapSuds Inc. set up a test market that uses a virtual shopping experience to give customers a chance to buy the product (or not). This is called a(n)_____.
a.
areatest market
b.
electronictest market
c.
forecasttest market
d.
simulated test market

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!