Question: When the big three Japanese auto companies initially expanded into the U.S., they changed their strategies to meet the needs of the new market. Similarly,
When the big three Japanese auto companies initially expanded into the U.S., they changed their strategies to meet the needs of the new market. Similarly, BMW and Mercedes changed their strategies when they began to manufacture in the U.S. Now, as China and India become growth markets, the worlds automakers are responding with new strategic changes. Already, Fords existing factory in China is too small, and the company is looking for a new facility. Similarly, Daimler AG is ramping up production in China. Nissan is expanding its lineup in China and increasing production capacity to meet new demand. Toyota reported a strong increase in its sales in China over the previous year.
Among four basic international strategies described in the textbook, which strategy is the most appropriate for most global automobile companies? Why?
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