Question: When the product sold is actually a service three additional P s should be considered in the marketing mix. They are:

When the product sold is actually a service three additional Ps should be considered in the marketing mix. They are:

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

Sundar G. Bharadwaj, P. Rajan Varadarajan, & John Fahy Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions The purpose of competitive strategy is to...

Q:

MRKT 310 Principles of Marketing Strategic Marketing & Value for the Customer Please use the service offering below; Lyft PRODUCT CHOICE & CONTENT Your focus will be on the domestic, or U.S....

Q:

Question: Hi Colleagues, Final Project: Covers chapters 1 through chapters 16 In the future you may be asked to write a marketing plan. For the final project you are to provide what the marketing...

Q:

Question: Hi Colleagues, Final Project: Covers chapters 1 through chapters 16 In the future you may be asked to write a marketing plan. For the final project you are to provide what the marketing...

Q:

A service, which suits the need of all residential cleaning services in an environmentally sound, completely trustworthy, and professional manner. Contents Executive Summary.3 Objectives.3 Mission.3...

Q:

Please follow the link and read the canvas project. Based on the reading, please answer the following questions . Link for the Startup Analysis Canvas Project:...

Q:

The Marketing Mix: 4Ps and 7Ps 5. Physical Evidence Physical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely...

Q:

Marketing Mix of United Airlines analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the United Airlines marketing strategy. As of 2020, there are several...

Q:

Quantitative analysis for the following ........................ Queen of Shaves On Friday, January 7, 2000, Kelsey Keeler, the newly appointed Product Manager for hand and body lotions at Queen of...

Q:

Recently, you joined the Marketing Department of Hong Kong Disneyland as a marketing assistant. Your supervisor assigned you the task of preparing a proposal for a new tourism product. The proposal...

Q:

What is the difference between accumulating cost and assigning cost?

Q:

Watchdog groups have long decried product placements for blurring the line between content and advertising without adequately informing viewers. The networks themselves appear to be divided on how...

Q:

Problem 2 You are a member of the engagement team auditing the financial statements of Alpha Corporation ( the Company ) as of and for the year ended December 3 1 , 2 0 2 4 , the initial year of the...

Q:

A particle is moving in three dimensions and its position vector is given by; r(t) = (4, 4t + 2, 3t)i + (4, 5t - 2, 3)2 + (3, 3t + 3, 1t)k where r is in meters and t is in seconds. Determine the...