Question: When the relationships fans have developed with a program extend to the products, services and brands offered during commercial breaks or linked to the home

  1. When the relationships fans have developed with a program extend to the products, services and brands offered during commercial breaks or linked to the home page of that program this is called the

    A.

    prism effect
    B.

    glow effect
    C.

    halo effect
    D.

    none of the above

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