1. When __thinking abo_ut risk_, what -are some _of_the -things _to consider when looking_at_working_ for _)yourself or_ someone else?

2. What_ are_ some_ of_ the_ things_ that_ determine_ the_ size_ of_ any_ particular_ business_ concept_?

3. What_ is a busin_ess mod_el and how_ does i_t differ fr-om a stra_tegy?

4. Describ_e the a_ffiliate reven_ue model and _how these wor_k for the _website op_erator. Giv_e an e_xample _of this type of r_elatio_nship.

5. What _are_ the _pros _and co_ns noted in_ the chapte_r of _going pa_rt-time in_to an online b_usiness?

6. List and_ disc_uss the fo_ur ways yo_u can describe_ your target customer?

7. Des_cribe the cha_llenges to b_e addressed w_hen a buy_er is not t_he user_ of a prod_uct or_ servic_?

8. D_iscuss the dif_ferent as_pects of _he term occa_sion o_ use? Tha_t is, wh_at does t_his me_an?

9. Wh_y arent prosp_ective buyers al_ways forthcoming_ with their real fee_lings about an is_ue they have with an ex_isting solution to their pr_oblems? Being a g_ood detect_ive mean_s what in this pr_cess?

10. In th_e section wh_at a good website do_es, one of th_e items states that a _good website has g_ood content. W_hat defines goo_ content thes_e days?

11. Ther_e are seve_ral ways a p_erson mig_t find your w_ebsite. Na_me and de_scribe thr_ee of the_m.

12. Discus_s keyw_ords: what are th_y, the role they pl_ay in a websit_e SEO and h_ow can you _find good_ ones.

13. Wh_at is a back_link and how _does it work?_

14. W_hat does th_e term boun_ce rate m_ean a_nd what does_ it tell us ab_out our sit_e traffic?

15. Discu_ss what _an email list of_fers your bus_iness tha_t social media _cant?

16. Wh_at is a DRIP_ campaign _and ho_w doe_s it work?