Question: When Trek designs its bicycles, this is their core question: What are customers looking for? Do people buy for basic green transportation (a cruiser). oris

When Trek designs its bicycles, this is their core question: "What are customers looking for?" Do people buy for basic green transportation (a cruiser). oris it for speed and excitement (a road, hybrid, or mountain bike)? This is known as the rationale for making the product, otherwise known as the: Multiple Choice core customer value Critical consumer consideration cole supplier distribution Critical competitor scanning core manufacture disintermediation

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