Question: When using a _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ approach to assess consumer reactions

When using a _________________ approach to assess consumer reactions to product concepts in concept tests, you typically have people rate product profiles.
Question 7Select one:
a.
Cluster analysis
b.
Conjoint analysis
c.
Discriminant analysis
d.
Factor analysis
e.
PRIZM

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