Question: When using a combined product differentiation and market segmentation strategy ( e . g . , Ann Taylor developing the Ann Taylor Loft concept to

When using a combined product differentiation andmarket segmentation strategy (e.g.,Ann Taylor developing the Ann Taylor Loft concept to offer a less expensive product to a younger market segment),what question should a firm ask when considering the potential for cannibalization?
a.
"Can this action successfully draw customers away from competitors?"
b.
"Will the new products compete head-to-head with those of a competitor?"
c.
"Are there enough similiaritieswithin the market segment to warrant such high costs?"
d.
"Will this action eliminate the need for individualized advertising and promotion?"
e.
"Will our new products steal customers or sales from our existing ones?"

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