Question: When using a combined product differentiation and market segmentation strategy ( e . g . , Ann Taylor developing the Ann Taylor Loft concept to
When using a combined product differentiation andmarket segmentation strategy egAnn Taylor developing the Ann Taylor Loft concept to offer a less expensive product to a younger market segmentwhat question should a firm ask when considering the potential for cannibalization?
a
"Can this action successfully draw customers away from competitors?"
b
"Will the new products compete headtohead with those of a competitor?"
c
"Are there enough similiaritieswithin the market segment to warrant such high costs?"
d
"Will this action eliminate the need for individualized advertising and promotion?"
e
"Will our new products steal customers or sales from our existing ones?"
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