Question: When using price bundling as a pricing strategy, a. the seller wants to emphasize the pricing and value of each individual product and service included
When using price bundling as a pricing strategy,
a. the seller wants to emphasize the pricing and value of each individual product and service included in the bundle.
b. the seller includes at one low price a group of products or services that are difficult to sell separately.
c. the seller can introduce a new product or service together with a known offer, at one low price.
d. b and c are correct
e. a, b and c are correct
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