Question: When using the Blue Ocean Strategy to launch a new product or service, your first steps would include:( Select one or more option) Evaluate competitive

When using the Blue Ocean Strategy to launch a new product or service, your first steps would include:( Select one or more option)

  1. Evaluate competitive offerings relative using the market leader as a baseline.
  2. Determine how low your price can go to capture customers through lower pricing.
  3. Research how potential customers evaluate the features available in the market.
  4. Discuss with engineers what the technical possibilities are for your new offering.

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