When using the Internet as a medium, larger companies have experienced difficulties in

A$)$ creating awareness.

B$)$ generating interest.

C$)$ disseminating information.

D$)$ creating brand images.

E$)$ creating strong brands.

One of the most important uses of sales promotion techniques is to encourage consumers to

A$)$ purchase a new brand.

B$)$ learn more about product features.

C$)$ purchase a product at a specific time.

D$)$ compare competitive brands.

Promotion programs can be developed to coincide with $$ for certain products and services.

A$)$ delivery

B$)$ peak sales periods

C$)$ the decline life cycle stage

D$)$ the retirement life cycle stage

Which is an objective for consumer$-$oriented promotions?

A$)$ enhance or support the IMC effort for a brand

B$)$ build retail inventory levels

C$)$ maintain trade support for an established brand

D$)$ increase the distribution of new products

A package of Clear Cut razor blades contains a sample of Clear Cut Foamy shaving cream. This is an example of $a(n)q,$ sampling method.

A$)$ on$-$package

B$)$ bounce$-$back

C$)$ checkout

D$)$ instant

E$)$ rebate

What are the two major categories of sales promotion?

A$)$ consumer$-$driven and retailer$-$driven

B$)$ consumer$-$oriented and trade$-$oriented

C$)$ wholesaler$-$oriented and retailer$-$oriented

D$)$ product$-$driven and promotion$-$driven

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