Question: When using the OPT, what is the most important consideration for sales associates whe dentifying Points of Difference ( PODs ) ? Tailoring PODs to

When using the OPT, what is the most important consideration for sales associates whe dentifying Points of Difference (PODs)?
Tailoring PODs to address the specific challenges of the organization they are meeting with
Selecting the PODs that are easiest to explain
Using PODs that highlight only the features of the community
Choosing PODs that are popular across all senior living communities
When using the OPT, what is the most important

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