Question: When using the q , method, retailers first forecast their sales and expenses, excluding communication expenses during the budgeting period. The difference between the forecast

When using the q, method, retailers first forecast their sales and expenses, excluding communication expenses during the budgeting period. The difference between the forecast sales and expenses plus the desired profit is then budgeted for the communication mix.
objective and task
competitive parity
percentage-of-sales
affordable budgeting
When using the q , method, retailers first

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