Question: When using the six - step approach to market segmentation, once you have evaluated why product - market segments behave as they do , you

When using the six-step approach to market segmentation, once you have evaluated why product-market segments behave as they do, you should
Multiple Choice
identify potential customers' needs.
identify heterogeneous competing markets.
name possible product-market segments.
form homogeneous submarkets.
estimate the size of each product-market segment.
When using the six-step approach to market segmentation, once you have

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