Question: When we are developing a statement of the functional, emotional, and / or self - expressive benefits delivered by our brand, we are engaging in

When we are developing a statement of the functional, emotional, and/or self-expressive benefits delivered by our brand, we are engaging in which apex of Thorson and Moores strategic planning triangle?
Select a mix of persuasion tools
Identify and profile target segments
Consolidate the value proposition for the brand
Develop an advertising campaign

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