Question: When we discussed different classes of consumer goods, and if I wanted to purchase a product with unique characteristics and brand identity that consumers perceived

When we discussed different classes of consumer goods, and if I wanted to purchase a product with unique characteristics and brand identity that consumers perceived to have no reasonable substitute su a Rolex watch or a Lamborghini automobile, which of the following classifications would apply?
a. Specialty Goods and Services
b. Shopping Goods and Services
c. Actually, all of the given choices are technically correct
d. In fact, none of the given choices are correct
e. Unsought Goods and Services
f. Convenience Goods and Services
 When we discussed different classes of consumer goods, and if I

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!