Question: When would a horizontal alliance be most likely to create competitive advantage for firms? choose the correct choice: 1- when alliance members compete in one

When would a horizontal alliance be most likely to create competitive advantage for firms? choose the correct choice: 1- when alliance members compete in one or more product markets 2- when alliance members are in different product markets 3- when alliance members are at different stages of the value chain 4- when alliance members have developed fast-cycle markets

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