Question: When would you be willing to spend money to develop new information to support a business decision? When there is a lot at risk in
When would you be willing to spend money to develop new information to support a business decision?
When there is a lot at risk in making the decision.
All of these are reasons to spend money to develop new information to support a decision.
When there is a high level of uncertainty about alternative outcomes.
When the information you develop is better than guessing.
When the expected value of the decision increases with better information.
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