When writing an article or a post, you need to make it easy for people to follow your narrative. You must have a solid structure that readers recognize so they know what to expect. For many people who skim your posts, also make sure to include interesting subheadings to draw them into a deeper reading experience. For Project 3, develop your own article outline. Pick a product that you know a lot about. Next, pretend that you work at the company that makes that product and you have to write a new article for your companys LinkedIn page. Follow the article structure described in Chapter 5 pp. 65-80 to write your outline.

1. Write a one-paragraph introduction to your article.
2. List 5 main points that you want to make in the article.
3. Write a strong conclusion to your article.
4. Write 3 different titles that you think would be good options for your article.