Question: When writing to multiple audiences and when not possible to meet everyones needs, communicators of accounting information should analyze both the gatekeeper and the primary

When writing to multiple audiences and when not possible to meet everyones needs, communicators of accounting information should analyze both the gatekeeper and the primary audience to determine:

	A.	Organization
	B.	All of the above
	C.	Level of formality
	D.	Content and number of details

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=+5. How they might use the product (usage effect).

=+2. What the audience's overall impressions were (general impressions).

=+4. Whether they responded to the ad in an emotional way (ad emotional effect).