When writing your post, you should consider the four different strategies for entering the global market:

1. Direct and indirect exporting
2. Licensing and franchising
3. Joint ventures
4. Foreign direct investment

In your post, you will

• Pick two strategies from the above list for entering the global market. Assess the strengths and limitations of each strategy.
  • Now, select one of these companies: Walmart, Dunkin Donuts, Starbucks, McDonalds, or Target.
• Explain what strategies these companies used when entering the global economy.
  • What prior research was conducted?
  • How well did they understand their target marketing environment?
• Analyze the export marketing strategies the companies used.
  • What decisions were made concerning product design, pricing, distribution channels, advertising, and communicationsthe marketing mix?
  • What lessons did they learn from their success in the global marketplace?